Advantages and Disadvantages of online shopping in India

India with an internet base of supposedly 500 million is one of the fastest growing e-commerce markets in the world. However, the penetration is low compared to countries like the United States or France but it is growing at an unprecedented rate. In the last few years, more women have joined the workforce than ever which has resulted in more online users in India. This inadvertently has also increased the women focused share of the e-commerce market.

Indian government's plan to digitize the country by improving and modernizing the postal infrastructure is a boost to the industry. The number of internet ready devices in India is growing rapidly and along with better logistics and broadband is adding new online shopping India users at a frantic pace.

Online shopping is one of the newest trends in India and is continuing to grow exponentially. Millions of internet savvy customers are added every month and availability of internet ready phones at throwaway prices it is take-off time for online shopping India market players.

As with numerous things, there are positives and negatives associated with this avenue of shopping. One needs to consider the advantages and disadvantages before making an informed decision to shop online and a few are listed below.

Advantages

1. Convenience

The choice of 24/7 shopping was unheard of a few years ago. With online shopping, all the physical constraints related to traditional shopping is eliminated. One can shop from the comfort of their home, office or any place on the planet where they have access to the internet via a computer, smartphone or tablet.

2. Savings

The foremost saving is of time, fuel and energy. With just a couple of clicks, an item can be purchased online which saves the time taken to travel to a particular store and hence the fuel and energy. There is saving by being able to compare the prices online at different offerings by e-commerce sites and choosing the best deal available. Physically doing this task will involve a lot of time, fuel and energy.

Disadvantages

1. Missing Tactual Experience

There is no opportunity to touch and feel the items that can be purchased online. This is not a major concern when buying books or electronic equipment as it is not a major consideration and the specification would suffice. In the case of clothing, bedding, furniture, or any textile-based merchandise it is difficult to gauge quality without hands on contact. Also, the size of apparels may vary thus raising doubts over fit. 

2. Diminished Instant Satisfaction

Online shopping requires patience to wait for the item to arrive which can depend on the type of delivery service purchased and the delivery location. Unlike retail stores where one can use the product instantly after it is bought which can be satisfying.

Online shopping is becoming more popular and improving with the advent of new technology and applications. Omni Channel Commerce with O2O technology is a new way to shop that gives you access to the number of local stores from your home. So, know the advantages of online shopping and its disadvantages of online shopping and include searching online shopping India for your desired products.

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